![]() Here’s an example of a brand that shipped the wrong product to a customer. Sending a handwritten thank-you note can help mitigate the effect of negative actions. Postcards, brochures, and catalogs are also physically engaging and can help you stay top of mind-on average, people hold onto advertising mail for 17 days, and 54% of consumers say they want to receive mail from brands that interest them. On the other hand, 37% of respondents said they received marketing emails “way too often”. “That’s a lot of distraction! By using a less-crowded channel like mail, you’re instantly able to stand out in the physical mailbox, where a recipient might only have a handful of other mail pieces to sort through.”Īccording to a USPS survey, millennials enjoy getting direct mail-75% of respondents said receiving personal mail makes them feel special. “A typical person receives over 120 emails each day and is subjected to over 5,000 digital ads daily,” says Arian Radmand, IgnitePOST CEO. Globally, the market is expected to reach $73.57 b i llion in 2026.Īside from the obvious end-goal benefit of providing a great return on investment, sending direct mail campaigns to customers has many benefits.įor one, direct mail open rates can reach up to 90%, and because there’s less noise compared to digital channels, response rates are five to nine times higher than with any other advertising channel. Western Europe accounts for the largest direct mail market share and is expected to reach $66.28 billion in 2025. ![]() So if you thought direct mail was dead, think again.īy the end of 2020, direct mail spend accounted for the largest portion of US local advertising at $38.5 billion and is forecasted to reach $43.3 billion in 2022. They also purchase 28% more items and spend 28% more money than people who don’t get that same piece of direct mail. Nearly 50% of direct mail recipients either read or scan the mail they get. “More and more brands are turning to direct mail to reach and engage their customers and prospects in a memorable way, and often for less than the cost of a click.” Digital ads and emails are fleeting, often ignored or forgotten in an instant,” says Michael Epstein, PostPilot co-founder and co-CEO. ![]() “In this world of digital overload, direct mail is having a resurgence. ![]() This $1500 postcard marketing strategy generated nearly $40K in sales. In the past, direct mail marketing was a strategy used primarily by brick-and-mortar retailers, but as our physical and digital worlds continue to merge, omnichannel businesses are also using direct mail to boost online sales.īOOM! By Cindy Joseph, a digitally native brand that sells pro-age cosmetics and skincare, saw a 2600% ROI after running a direct mail win-back campaign to re-engage customers who hadn’t purchased anything for at least 35 days. Direct mail best practices shared by expertsĭirect mail is an offline marketing technique used to send postcards, catalogs, brochures, handwritten notes, and other physical marketing or promotional materials to existing or prospective customers through postal delivery.Real-life examples of retailers winning with direct mail. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |